obÌåÓý

February 3, 2025. (Salt Lake City, UT). obÌåÓý Financial Group, A North American insurance brokerage firm broker defining the future of insurance through comprehensive, consultative risk and wealth management advisement services, is announcing new leadership in Salt Lake City as of February 1, 2025 by naming Kendall Empey as President, Salt Lake City and Market Leader for Utah. With decades of experience in operations and running both large and regional brokers to help them scale, Empey is a perfect match for the entrepreneurial spirit of obÌåÓý’s Salt Lake location and will be laser focused on continuing to enhance both the associate and client experience.

In this role, Empey will oversee employee benefits and property & casualty (P&C) activities in the Utah market, drive revenue growth, and integrate teams to collaborate more effectively across the organization. Empey has been with obÌåÓý for more than two years, but his extensive experience running insurance firms and building collaborative company cultures helped him stand out in a talented pool of candidates.

“From large firms to local brokerages, Empey has shown at every step of his career journey that he is a leader who knows operations inside and out, champions the constant improvement of associate and client experience and empowers our entire organization to win and celebrate those shared successes,â€� said Nick Burns, President Mountain Region with obÌåÓý Financial Group.

Building the “Broker of the Future� in Salt Lake City

obÌåÓý opened its Utah office through partnership with Diversified Insurance in 2021. Today, obÌåÓý Salt Lake City is home to more than 120 associates and represents one of obÌåÓý’s fastest-growing markets in the U.S.

obÌåÓý creates strategic partnerships with like-minded companies who embrace obÌåÓý’s mantra of building the “Broker of the Futureâ€� through investments in technology, training and support to deliver the best results to clients and position the company for future growth. Since 2020, obÌåÓý has quintupled its revenue base, grown its workforce from 600 to nearly 3,000 associates and is now a Top 25 insurance brokerage in the U.S.

About obÌåÓý Financial Group

obÌåÓý Financial Group is an independent broker defining the future of insurance through comprehensive and consultative risk and wealth management services. A majority employee-owned and managed company, its 2,700-plus associates in offices across the country are empowered by a shared mission to protect assets and make a difference.