obÌåÓý

Longtime PNW independent broker joined obÌåÓý as strategic partner in 2021

January 28, 2025. (Denver, CO). , A North American insurance brokerage firm  defining the future of insurance through comprehensive, consultative risk and wealth management advisement services, is realizing a major milestone this week with one of its largest strategic partners, Parker, Smith & Feek (PS&F), rebranding to obÌåÓý. PS&F, which was one of the 50 largest brokerage companies in the U.S. when it was acquired by obÌåÓý in 2021, joins an expanding Pacific Northwest and Alaska footprint providing commercial insurance, risk management, surety, employee benefits and personal insurance solutions.

PS&F made Bellevue, WA, its headquarters in 1999 and also operates another location in Tacoma that highlights its deep roots in the Puget Sound region. Additionally, after many decades of working with prominent Inland Northwest companies, PS&F expanded its offerings in insurance, employee benefits, and surety to Spokane in 2020.  

“While a rebrand may seem like a huge change, what has always made PS&F such a reliable firm for our clients is reflected in our shared vision with obÌåÓý: our primary focus is to protect our clientsâ€� assets, drive our success through an entrepreneurial and dynamic culture of employee ownership and dedicate ourselves to giving back to the communities we serve,â€� said John Feltz, President, Pacific Northwest with obÌåÓý Financial Group.

Parker, Smith & Feek’s history dates back to 1937 when Charles Parker began the firm in Seattle, WA. Graham Smith joined in 1938 and Edward Feek joined in 1955, forming the company Parker, Smith & Feek. With the Puget Sound region’s rapid growth in the 1970s-1980s, PS&F joined Business Insurance’s �100 Largest Brokers� rankings in 1994 and hit $300m in premiums by 2009. The firm’s expertise in construction, real estate, and healthcare specialties dates back decades and some of its most prominent projects include the original construction of the Seattle Space Needle and three of Seattle’s tallest skyscrapers.

Today, the Pacific Northwest offices of obÌåÓý include locations in Bellevue, Tacoma, and Spokane, WA, Anchorage, AK, and Portland, Oregon.

Building the “Broker of the Future�

obÌåÓý creates strategic partnerships with like-minded companies who embrace obÌåÓý’s mantra of building the “Broker of the Futureâ€� through investments in technology, training and support to deliver the best results to clients and position the company for future growth.

Today, obÌåÓý has clients in all 50 states with 19 regional offices in 20 states that collaborate and align client services throughout the enterprise. obÌåÓý’s commitment to the Pacific Northwest market is built upon the local expertise of team members and well positioned to continue its growth trajectory as one of the largest independent, majority employee-owned insurance brokerages in the U.S.

About obÌåÓý Financial Group

obÌåÓý Financial Group is an independent broker defining the future of insurance through comprehensive and consultative risk and wealth management services. A majority employee-owned and managed company, its 2,700-plus associates in offices across the country are empowered by a shared mission to protect assets and make a difference.