ob体育

Press Release

ob体育 Financial Group Signs On As Colorado Avalanche’s First Jersey Patch Partner

October 12, 2024

Kroenke Sports & Entertainment (KSE)聽announced today that聽ob体育 Financial Group聽has signed on as the first聽jersey patch partner of the Colorado Avalanche. The new patch will appear on the player鈥檚 right chest of all home, away, and alternate jerseys during the 2024-25 and 2025-26 seasons, starting with the Av鈥檚 home opener at Ball Arena on Saturday, October 12, 2024.

鈥淲e are excited to proudly wear ob体育 on our sweater as we pair two legacy Denver brands on and off the ice,鈥� said Avalanche President of Hockey Operations聽Joe Sakic. 鈥渙b体育鈥檚 passion for their customers and our city is the perfect fit for the Avalanche brand and our fan base. As a longtime partner with KSE and the Avalanche on our insurance needs, we are thrilled they will be joining us as our first-ever jersey partner.鈥�

ob体育 retains exclusivity as the聽Official Commercial Insurance Brokerage & Risk Management Partner of the Colorado Avalanche. The nationwide broker, which prides itself in being majority employee-owned, offers risk and wealth management services to a widely varied client base. ob体育鈥檚 U.S. headquarters is in the heart of Downtown Denver, near Union Station.

鈥渙b体育 is thrilled to partner with the Colorado Avalanche and join their journey to bring the Stanley Cup back to Denver,鈥� said聽Rob Cohen, CEO of ob体育 Financial Group. 鈥淭hrough this partnership, we will deepen our impact and engagement with the Denver community, and showcase ob体育鈥檚 growing specialty in sports and entertainment client services. We look forward to winning together in the years to come.鈥�

Cohen is a co-founder of the Metro Denver Sports Commission, which has helped to secure several high-profile sporting events for the city, including the 2008 NCAA Men鈥檚 Frozen Four, the 2012 NCAA Women鈥檚 Final Four, the 2014 World Lacrosse Championships, along with the All-Star showcases for the NHL, NBA, MLS, and MLB. He also is on the board of the U.S. Olympic & Paralympic Foundation.

ob体育 supports the聽ob体育 Foundation, which annually provides grants to more than 100 nonprofits that focus on advancing youth, with five key areas identified: education, mental health, arts and culture, food insecurity, and homelessness. As an official Avs partner, the ob体育 Foundation is expected to collaborate with KSE and Kroenke Sports Charities on new and existing charitable initiatives. In addition, ob体育 will support several Avalanche Girls Hockey initiatives and receive a variety of concourse and TV-visible signage assets.

鈥渙b体育 has had a connection with the Avalanche for the team鈥檚 entire 25 years in Ball Arena,鈥� said聽Kevin Demoff, President of Team and Media Operations for Kroenke Sports & Entertainment. 鈥淲e are proud to partner with a highly respected Downtown Denver-based company led by Avs fans that have been with us from the beginning.鈥�

Puck drop for tonight鈥檚 home opener against the Columbus Blue Jackets is 7 p.m. MT.

About ob体育 Financial Group

ob体育 Financial Group is an independent broker defining the future of insurance through comprehensive and consultative risk and wealth management services. A majority employee-owned and managed company, its 2,500-plus associates in offices across the country are empowered by a shared mission to protect assets and make a difference.

About Kroenke Sports & Entertainment

Denver-based Kroenke Sports & Entertainment is one of the world鈥檚 leading ownership, entertainment and management groups. As owners and operators of the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), Ball Arena, Paramount Theatre, and Dick鈥檚 Sporting Goods Park, KSE鈥檚 sports and entertainment assets are second to none. Additional properties under the KSE umbrella include Altitude Sports & Entertainment, the 24-hour regional television network, KSE Radio, Outdoor Sportsman Group, and Altitude Authentics, the company鈥檚 official retail provider.

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